How to connect Google Ads to Shopify?

You need to connect Google Ads to your Shopify store to run successful ad campaigns and drive more traffic to your online store. This article will walk you through how to link Google Ads to Shopify, run ads on Shopify, and set up Google Ads for your Shopify store.

Check this out before connecting Google Ads to Shopify.

Before connecting Google Ads to your Shopify store, check out that you have the following:

•    An active Google Ads account.
•    An active Shopify store.
•    The "Google & YouTube" app is installed on your Shopify store.
•    A Google Merchant Center account (if you plan to run Shopping ads).

1. How to install the Google Channel app in Shopify?

• Log in to your Shopify admin dashboard.
• Go to the Shopify App Store and search for Google & YouTube.
• Install the app.
• Follow the on-screen instructions to connect your Google account to Shopify.

2. How do I connect my Google Ads account to Shopify?

• After installing the Google & YouTube app, go to Sales Channels > Google in your Shopify dashboard.
• Click Connect Google Account and sign in to your Google account.
• Choose the Google Ads account you want to connect.
• Review the permissions and click Allow.
• Follow the prompts to complete the connection.

3. How do I set up Google Ads for my Shopify store?

• Check out that your Google Merchant Center account is connected through the Google Channel app.
• Go to Sales Channels > Google.
• Click Create Campaign under the Shopping Ads section.
• Define your daily budget, target audience, and the products you want to advertise.
• Click Publish – and your campaign is launched.

4. How do I run ads on Shopify?

Running ads on Shopify is made via the Google Channel app. In this app, you can create ad campaigns, select products to promote and track ad performance. To run ads for your Shopify store, follow the steps to connect and set up Google Ads as described above.

5. How do I track the performance of my Shopify ads?

Monitor the performance of your Google Ads campaigns directly from the Shopify dashboard. Navigate to Sales Channels > Google to view metrics such as clicks, impressions, conversions, and ad spending. This data helps you optimize your campaigns for better results.

6. Connecting Google Ads to Shopify: Troubleshooting

• Ensure your Google account has the necessary permissions to connect to Shopify.
• Clear your browser cache and try reconnecting.
• Confirm that your Google Merchant Center account is set up correctly, especially if you're running Shopping ads.
• For additional help, you can also explore Shopify integration services, such as our Shopify Integration Service.

7. Can I disconnect Google Ads from Shopify if needed?

• Go to Sales Channels > Google in your Shopify dashboard.
• Click Settings.
• Scroll down to the Disconnect Google Account option and follow the prompts.

Connecting and setting up Google Ads for your Shopify store is a simple yet powerful way to drive traffic and increase sales. By following the steps in this guide on how to link Google Ads to Shopify, you can easily manage and optimize your ad campaigns directly from your Shopify dashboard.

For more advanced integration services, consider exploring options like Shopify Integration Service by Amasty.