E-commerce Best Practices

E-commerce Content Strategy

How to Craft an Effective Content Marketing Strategy for E-commerce Success

Content marketing can be the difference between your content blowing up and watching it fizzle out. You might have the best writing team in the world, but without a proper marketing plan, nobody’s going to find it. Don’t just throw content out into the abyss, that’s a complete waste of time. Make sure it gets noticed. Even better, while you’re at it, earn yourself some conversions and boost your profits. If you’re struggling to make the most of your content marketing strategy for e-commerce sales, this article will guide you through the best content marketing strategies to promote your e-commerce success.
April 1, 2024
Wix E-commerce Review

Wix E-commerce Platform Review: Is Wix Good for E-commerce?

With over 200 million users as of 2021, Wix is one of the most notable site builders – and selling on Wix is an excellent option if you’re looking to showcase your e-commerce products without complicated coding requirements. But is Wix good for e-commerce, can you sell products on Wix, and is Wix preferable to other online marketplaces? Read more for our comprehensive Wix e-commerce review!

March 26, 2024
build-store-with-bigcommerce

Why You Should Build Your Store with BigCommerce

Choosing the right platform for your online store is a major step for your business. BigCommerce is a user-friendly option, offering a comprehensive suite of tools to help you create, manage, and scale your e-commerce business efficiently. With its flexibility and various features tailored for both newcomers and seasoned entrepreneurs, BigCommerce is designed to meet the diverse needs of store owners across various industries. Learn more about how BigCommerce can help your e-commerce business grow.

March 18, 2024
product feed management

Product Feed Management for Success of Your E-commerce Business

The ultimate goal of e-commerce feed management is to maximize visibility and performance on e-commerce platforms, comparison sites, and advertising channels. Effective feed management ensures accurate and up-to-date product listings, leading to improved search rankings, higher click-through rates, and, ultimately, enhanced online sales for retailers. In this article, we’ll take a closer look at the importance of feed management, data feed best practices, and the most popular feed management tools.

February 28, 2024
buy now add to cart button colors

Add to Cart and Buy Now Buttons: CTA Colors That Make People Want to Purchase [Original Research]

Buy Now buttons are the main CTA (call to action) items on your website. So are the Add to Cart buttons. Everything you do in your store boils down to motivating the visitors to click on either of these two buttons. But what are the colors that make people want to buy an item? What is the best color for the Buy Now button? The answer is not straightforward but we hope to provide some useful insights with our original Buy Now button color research.

January 31, 2024
micro and macro environmental factors

The Impact of Micro and Macro Environment Factors on Business

When we think of business, we often associate it with its shareholders. Like individuals, businesses exist in an environment and form connections. Some connections directly influence the business, while others, though indirect, are still important. There are a few cases where business founders relied solely on instinct, disregarding environmental factors. Successful entrepreneurs, however, are always mindful of both micro- and macro-environmental factors that impact their success. Next, we’ll present a simplified list of these factors, which we hope you’ll find useful.

January 11, 2024

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