E-commerce Best Practices

Hello to Amasty blog readers! Now, we are all used to say that e-commerce is still growing, that it’s showing rise in market volume, sales and revenue not only in top-performing economies, but in developing countries, too. But what exactly does that mean? Let us break down what happened in the world of e-commerce in 2017.   GLOBAL E-COMMERCE STATISTICS OF 2017 Retail e-commerce sales worl...

In the melting pot of A/B testing case studies that you can find on the web, not so many of them are helpful for your business niche. One successful case can’t suit all industries due to the factors like diverse audience, sales funnels, and other things.  Actually, there is an approach that really fits every industry - prove your reputation with hard evidence and build customers’ tru...

Sales funnels are a concept everyone seems to understand and use, but not so many go on to explore them in detail. So some owners set up Reward Points in their Magento 2 store and rip the benefits ignoring the fact this module is actually a tool for client retention at the funnel activation phase. When it comes to eCommerce, it’s especially important to make the most out of your funnels a...

Thank you is a universal expression of gratitude. Each and every culture has codes to express gratitude, and language is one of them. Let your customers express their gratitude to people who they care about the most in a simple way with Magento 2 Thank You Page extension or Magento Gift Card. Gratitude and its expression has several meanings in human communication, such as: giving something...

If you run an online business, you need to continuously evaluate its performance to understand whether you are doing good. Speaking about ecommerce, with such a wide range of indicators Google Analytics provides, it is easy to get lost and let the most strategical metrics out of your sight. This post is to provide you with the ready-to-use steps how to calculate the core business KPIs with the...

According to 2014 MICROS Multi-channel Retail Delivery Report, out of the 240 retailers tested, 36 offered at least one gift wrapping option. Of these, many offered gift wrapping for free. That's only 15%. Sure, this number can't be 100% just because gift wrapping isn't required for all fields of e-commerce; shops selling spare car parts or pet food can definitely ignore this kind of service a...